Cabela’s and country music superstar
and Cabela’s ambassador Luke Bryan announced today Bryan’s 32
Bridge clothing line will expand to offer a new collection of apparel
inspired by Bryan’s hit single, “Huntin’, Fishin’ and Lovin
Every Day.” The new apparel line, named HFE, will be available
exclusively at Cabela’s and debuted on Friday, April 1.
The HFE collection will offer both
men’s and women’s apparel, including short-sleeve T-shirts,
long-sleeve T-shirts, caps and more. It will be offered online at
www.cabelas.com, by phone at (800) 237-4444 and at select Cabela’s
retail stores.
“I grew up hunting, fishing and
loving the outdoors in Lee County, Georgia,” said Bryan. “No
matter where you may be from, my hope is that living the HFE
lifestyle will make you feel complete. My song ‘Huntin, Fishin and
Lovin Every Day’ embodies who I am as a person and an artist and I
want to share that with all my fans and those who share my love for
the outdoors.” Cabela’s and Bryan collaborated to design and
create the 32 Bridge clothing line to appeal to country music fans
and outdoor enthusiasts. Bryan drew inspiration for the collection
from his childhood home near Route 32 Bridge in Lee County, Georgia
and his passion for the outdoors. The new HFE assortment expands on
that inspiration and passion for the outdoors.
“Luke and Cabela’s share a
tremendous passion for hunting, fishing and the outdoors,” said
Scott Williams, president of Cabela’s. “The launch of Huntin,
Fishin and Lovin Every Day as a tribute to Luke’s song of the same
name will bring that lifestyle anthem to life for our customers who
share our love for the outdoors.”
For additional information about
Cabela’s partnership with Luke Bryan, 32 Bridge products and
Cabela’s locations offering 32 Bridge, visit
www.cabelas.com/32bridge.
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