Wednesday, 20 April 2016

Cabela’s and Luke Bryan Announce New HFE Apparel


Cabela’s and country music superstar and Cabela’s ambassador Luke Bryan announced today Bryan’s 32 Bridge clothing line will expand to offer a new collection of apparel inspired by Bryan’s hit single, “Huntin’, Fishin’ and Lovin Every Day.” The new apparel line, named HFE, will be available exclusively at Cabela’s and debuted on Friday, April 1.


The HFE collection will offer both men’s and women’s apparel, including short-sleeve T-shirts, long-sleeve T-shirts, caps and more. It will be offered online at www.cabelas.com, by phone at (800) 237-4444 and at select Cabela’s retail stores.

“I grew up hunting, fishing and loving the outdoors in Lee County, Georgia,” said Bryan. “No matter where you may be from, my hope is that living the HFE lifestyle will make you feel complete. My song ‘Huntin, Fishin and Lovin Every Day’ embodies who I am as a person and an artist and I want to share that with all my fans and those who share my love for the outdoors.” Cabela’s and Bryan collaborated to design and create the 32 Bridge clothing line to appeal to country music fans and outdoor enthusiasts. Bryan drew inspiration for the collection from his childhood home near Route 32 Bridge in Lee County, Georgia and his passion for the outdoors. The new HFE assortment expands on that inspiration and passion for the outdoors.

“Luke and Cabela’s share a tremendous passion for hunting, fishing and the outdoors,” said Scott Williams, president of Cabela’s. “The launch of Huntin, Fishin and Lovin Every Day as a tribute to Luke’s song of the same name will bring that lifestyle anthem to life for our customers who share our love for the outdoors.”


For additional information about Cabela’s partnership with Luke Bryan, 32 Bridge products and Cabela’s locations offering 32 Bridge, visit www.cabelas.com/32bridge.

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